Case Study
< Back
Canada Talk Now
Summary
Canada Talk Now Members participate in a diverse range of online surveys and focus groups to share their opinions and preferences on a wide variety of topics. This information helps shape the decisions our business leaders are making.Business Challenge
The business was looking for a single, versatile reward which could be used to incent national Members, regardless of demographic in several ways:1. Weekly Sweepstakes - each week every member of Canada Talk Now is entered into a sweepstake.
2. Enrollment Sweepstakes - A reward for registering with Canada Talk Now.
3. Research Participation Reward (Qualitative and Quantitative) - a means to reward Members for their time and participation in online surveys; focus groups and bulletin boards.
How Hbc Gift Cards Helped
Canada Talk Now chose to use the Hbc Gift Card both for their Sweepstakes Programs and as a Reward for Members’ participation.1. Achieved high participation rates ranging from 30-50%.
2. Succeeded in attracting Members from a wide range of socio-demographics to their program.
Hbc designed re-loadable, customized “Canada Talk Now” gift cards, which are distributed to Members.
1. Cards feature the Canada Talk Now logo and remind recipient that they were rewarded by
Canada Talk Now for participation and or enrollment.
2. Hbc’s Incentive team designed an easy to use system for Canada Talk Now which allows them to add value to existing cards each time a Member receives a new reward.
3. This allows for quicker turn around times in issuing the reward, since the Member does not have to wait for a new card to be shipped.
4. This solution also saves costs since new custom cards only need to be printed when new members join the program.
